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New G Series from Gatorade

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By: Sean Moloughney

Editor, Nutraceuticals World

Building on the momentum from its brand refresh with the G campaign last year, The Gatorade Company, a division of PepsiCo, has introduced a broader product line to help address the sports performance needs of more athletes. Scientists from the Gatorade Sports Science Institute worked with some of the world’s greatest athletes to create the G Series, a new line of sports performance products that contain nutrients athletes need before, during and after a workout, practice or competition. Gatorade Prime 01 is designed for use within 15 minutes of a workout or competition. Packaged in a convenient and functional 4-oz. pouch, Gatorade Prime 01 provides real carbohydrate energy. Now reframed within the G Series, Gatorade Thirst Quencher (Gatorade Perform 02) offers a scientifically proven blend of fluids to help rehydrate, electrolytes to replace what athletes lose in sweat and carbohydrate energy to fuel working muscles and enhance athletic performance. Also positioned within the G Series, the successful low-calorie G2 (Gatorade Perform 02) delivers functional hydration during exercise with less than half of the calories (and the carbohydrates to fuel working muscles) of Gatorade Thirst Quencher. Gatorade Recover 03 is the first protein and carbohydrate beverage formulated with the consistency of a thirst quencher to provide hydration and muscle recovery benefits after exercise. Gatorade is also launching an elite series of products that will be sold at athletic specialty stores such as GNC later this spring.

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